Accor to takeover, renovate 520-key resort in Sharm El Sheikh, Egypt
Hospitality group partners with Allied Arab Investment and Development Co. to rebrand Naama Bay Promenade Resort
Hospitality group Accor will raise its first Pullman flag in Sharm El Sheikh, Egypt, after signing an agreement with Allied Arab Investment and Development Company to take over, renovate, operate, and manage the 520-key Naama Bay Promenade Resort.
Following the completion of the takeover in late 2019 or early 2020, the resort will be operated under a white label, ‘managed by Accor’, until two phases of a significant property improvement
Naama Bay Promenade Resort will be re-branded as Pullman in early 2021 when the beach area of the property, including 216 keys, is fully renovated, with the remaining work on the mountain side of the resort, including an additional 304 keys, projected to be completed by early 2023.
Commenting on the agreement, chief executive officer – Middle East and Africa at Accor, Mark Willis, said: “We are delighted to partner with Allied Arab Investment & Development Company to launch this exciting project, which provides Accor with a unique opportunity to takeover an existing property and debut Pullman in a prime Red Sea Riviera location, as is befitting of this upbeat premium brand.”
By January 2023, the renovated resort will feature 520 rooms and suites ranging in size from 35m2 to 120m2; two all-day dining outlets; three specialty restaurants; four bars/lounges; spa and fitness facilities; an adult swimming pool; a kids’ pool and play areas; a waters sports centre; a diving centre; and a retail area, including a jewellery store, a hair and beauty salon, as well as gift, clothing, and photography shops.
The Accor Group currently operates 8,338 keys in 25 properties across Egypt, and has almost 7,000 additional keys across 19 hotels in its development pipeline, including the new Pullman resort. It also manages eight Nile boats with 405 keys.
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