New protocol signed for e-marketing training

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New protocol signed for e-marketing training

The Arab Tourism Organization (ATO) signed a cooperation protocol with Egypt’s Tourism Promotion Authority to train workers in the tourism sector in e-marketing in order to increase hotel bookings, said Hossam Darwish, the official responsible for e-marketing. The organisation aims to establish 30 training courses over the coming year for hotels and corporate officials, he added, aiming to raise the level of marketing services and patterns of tourism in Egypt.

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